In just under two weeks, the customers at 16 New England-based Panera Bread locations were able to raise more than $4,000 for the American Red Cross Disaster Relief fund.
The effort kicked off on Nov. 20, just weeks after Superstorm Sandy devastated parts of the northeast.
“As a neighbor and with customers living in the Northeast affected by the hurricane, we would like to support the Hurricane Sandy relief effort by the American Red Cross,” said Eve Metheny, director of brand marketing for Hamra Enterprises, which owns Boston Bread, LLC. Boston Bread, LLC operates 16 Panera Bread bakery-cafes in the Greater Boston area.
Donations were collected by boxes stationed at registers, and were also tacked onto checks upon request. By the end of the campaign, Panera Bread collected $4,359 to help the Red Cross provide relief following disasters like Superstorm Sandy.
“We truly appreciate the support from both Panera Bread and its gracious customers,” explained Joyce Gallagher Sullivan, Director of Institutional Giving at the American Red Cross of Eastern Massachusetts. “This is a going to be a long recovery effort, and every bit helps.”
You can help too. Visit redcross.org/donate to support the Red Cross disaster relief fund.