Social media helps Kenya Red Cross reach the world during crisis

You can’t underestimate the power of social media.

When the attacks happened at the Westgate Mall in Kenya, those trapped inside reached out for help – not through a 9-1-1 call, but through Twitter.

In this article, Philip Ogola, who oversees the Kenya Red Cross’ social media, said he was able to warn people to stay away from the mall during a heavy shootout – through Twitter.

The article explains that Kenya does not have a strong 9-1-1- disaster plan in place, and that the Red Cross is looked to more and more for disaster information.

The Kenya Red Cross Governor, Dr. Mahamud Said, stopped by our Cambridge office this past summer. Read about that experience here.

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